Fueled by a unique combination of tax incentives, a highly skilled talent pool, and growing global demand for authentic storytelling, Canada’s film, television, and video production sector has never been more vibrant.
From award-winning series filmed in Vancouver studios to critically acclaimed Francophone documentaries, the country is establishing itself as one of the world’s leading creative hubs.
In 2024, the market is worth over $15 billion CAD and employs nearly 70,000 professionals, highlighting the central role this sector plays in Canada’s cultural and economic ecosystem.
Three indicators summarize the market’s strength and momentum: business volume, profitability, and growth rate. They reflect a resilient industry that has rebounded post-pandemic and leveraged the streaming revolution.
Total value of audiovisual products generated by Canadian production companies.
Portion of revenue converted into earnings before interest and taxes—a ratio still in post-pandemic recovery.
Average annual revenue growth over five years, driven by international demand and the rise of streaming platforms.
The rise of streaming platforms, the race for original content, and public policies (federal CPTC tax credits, enhanced provincial programs, Online Streaming Act) will continue to propel production to new heights.
The digital transition is paving the way for virtual production and generative AI, reducing costs while boosting creativity.
At the same time, growing demand for diverse storytelling—Indigenous, Francophone, LGBTQ2+—is putting the spotlight on Canada as a talent incubator and narrative laboratory.
In this context, the consolidation of independent studios, the arrival of foreign investors, and the pursuit of multiplatform formats will shape a competitive landscape where creative boldness remains the key to success.
Three indicators summarize the market’s strength and momentum: business volume, profitability, and growth rate. They reflect a resilient industry that has rebounded post-pandemic and leveraged the streaming revolution.
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