Health and Social Services

Primary Care Physicians: A Pillar of the Canadian Healthcare System

The Canadian primary healthcare market generates $42.6B in annual revenue and serves as the gateway to the broader medical system. Alongside it, other essential segments contribute to the ecosystem:

  • Nursing care facilities: $10.6B
  • Physiotherapists: $5.1B
  • Home care services: $7.5B
  • Corporate wellness programs: $1.2B

Although the family physician industry remains the focus of this report, these related activities illustrate the diversity and economic depth of the health and social services sector. Demographic trends (aging population, record immigration), combined with shortages of medical personnel, are shaping demand and driving gradual consolidation of practices.

Key Figures to Remember

The following indicators highlight the financial strength and strategic importance of primary care practices in Canada.

Sector Revenue 2024

$42.6B

Total value generated by family physician practices, continuing to grow despite workforce constraints.

Average Profit Margin

42,1 %

High profitability, supported by the public billing model and the increased adoption of virtual consultations.

Projected Annual Growth (2024–2029)

The market is expected to reach nearly $47.5B by 2029, driven by chronic care needs related to aging and the expansion of telemedicine.

+2,2 %

Outlook and Business Opportunities

Capacity constraints, combined with federal and provincial investments to modernize digital infrastructure, are opening the door to new growth strategies:

  • Integration of AI solutions for triage,
  • Deployment of interprofessional clinics in underserved regions, and
  • Expansion of preventive services for businesses.

For investors, acquiring independent clinics or forming integrated medical groups offers a lever to boost productivity, pool procurement, and expand territorial coverage.
In parallel, collaborating with nursing care facilities or physiotherapy providers presents immediate synergies in patient flow and revenue diversification.

The following indicators highlight the financial strength and strategic importance of primary care practices in Canada.

Faites les bons choix d’affaires avec les bons chiffres.

Parlons-en. Notre équipe vous aide à structurer votre réflexion et à prendre des décisions éclairées, sans engagement.