The Canadian hair and nail care industry generates $5.69 billion in revenue in 2024, includes over 40,300 businesses, and employs nearly 67,700 professionals. Its average profit margin reaches 14.4%, reflecting a business model primarily based on labor and the sale of high-value-added services.
Despite competition from “do-it-yourself” trends popularized on social media, demand remains strong due to population growth, increased disposable income, and the trend toward personal wellness. The industry’s extreme fragmentation—with the largest player holding less than 5% market share—encourages consolidation strategies, while the adoption of non-toxic products and digital booking solutions opens up new paths for differentiation.
Three indicators summarize the size, profitability, and growth momentum of the market.
Total value of hair, nail, and skincare services, along with product sales.
Share of revenue converted into profits, supported by premium services and a lean cost structure.
Expected average annual growth, driven by the digitalization of bookings and demand for eco-friendly products.
The segment is expected to benefit from consumer upscaling: personalized coloring, extensions, and long-lasting manicures are increasing the average spending per customer. At the same time, growing environmental awareness is accelerating the adoption of formaldehyde- and toluene-free formulations, giving certified green salons a competitive edge.
Digital presence (Instagram, TikTok, online booking) is becoming essential for retaining a connected clientele and optimizing appointment schedules. Finally, the shortage of qualified labor is prompting salon owners to adopt hybrid models (chair rentals, variable commissions) that maintain profitability while attracting the most followed stylists.
In this context, regional brand consolidations and tech-based booking platforms are expected to multiply, driving a first wave of consolidation in an otherwise historically fragmented market.
Three indicators summarize the size, profitability, and growth momentum of the market.
Parlons-en. Notre équipe vous aide à structurer votre réflexion et à prendre des décisions éclairées, sans engagement.